Plan and host events that don’t just look good — they sell out and scale your business.

Created by Christine Ierardi, Event Strategist and Founder of Women in Business SWFL, this step-by-step digital guide gives you the exact system she’s used to turn ideas into income, offers into movements, and events into six-figure rooms.

Inside, you’ll discover how to:

• Choose the right format (virtual, live, or hybrid) for impact and profit.

• Map out your purpose, promise, and payoff so your event attracts aligned clients.

• Build a promotion engine with content, emails, social proof, and partnerships.

• Develop a ticketing strategy with VIP tiers that protect your premium brand.

• Craft a run of show that maximizes engagement and connection.

• Leverage tech, tools, and sponsorships to cut costs and increase revenue.

• Create post-event buzz that extends momentum and drives high-ticket sales.

What’s Included:

• A 10-step event blueprint

• Checklists for each stage of planning

• Templates for ticketing, sponsorships, and promotion

• Tech + tools recommendations Christine uses herself

By the end, you’ll have a repeatable framework for events that generate revenue, position you as the authority in the room, and deepen your impact.

👉 Perfect for coaches, entrepreneurs, and business leaders ready to make their next event a power move.